digital lobbying and public affairs management - ed.3

DIPARTIMENTO DI INGEGNERIA GESTIONALE

The specialization in Digital Lobbying & Public Affairs Management was created as an executive path to train professionals with a high degree of specialization, able to operate in the field of institutional relations and communication, with a focus on the most innovative tools and methods available today.

The course aims to provide the institutional relations professional with a set of digital tools that, by innovating traditional modes of action, supports him/her in the interpretation of the dense network of interactions (online and offline) between institutions, authorities, media, citizens, businesses and interest groups that, acting in the public space, contribute to shaping rules, decisions, laws and public policies. Knowing how to read and interpret this context, also with the support of smart data and digital technologies, leads to unexplored opportunities and allows a deep rethinking of advocacy and lobbying activities in a strategic sense. In this perspective, organizational innovation and knowledge management become enabling factors for the planning of medium and long term actions.

Bachelor or Master of Science. Equivalent foreign qualifications in their respective university systems will be considered valid.

Milan

Director: TOMMASO AGASISTI

Co-Director: CLAUDIO DI MARIO

POLIMI Graduate School of Management (MIP Politecnico di Milano – Graduate School of Business Società Consortile per Azioni)

ED. 26/A VIA LAMBRUSCHINI 4C

20156

MILANO

VALENTINA ARMINI

0223992820

infoexecutivemasters@gsom.polimi.it