international master in media and communication management - ed.4

DIPARTIMENTO DI INGEGNERIA GESTIONALE

Media & Communication industries are evolving and transforming: new technologies are enabling unprecedented means and channels of interaction with the markets, targets' attention is so scarce that new and more engaging ways of communicating are necessary, and data about targets make it possible to develop hyper-personalized approaches to communication while making performance assessment more precise. Companies, media companies, media agencies and communication firms require new skills, fresh minds and innovative ideas at the intersection between creativity and analytical skills. Thanks to this Master, you will uncover your potential and empower your skillset about media and communications.

The International Master in Media and Communication Management is designed to meet the managerial training needs of graduates in technical, economic and social science related disciplines, with a maximum of three years of experience, who want to carry out a full time training course on issues of media management and communication management. The International Media and Communication industry is strongly evolving and transforming: new technologies allow the use of new tools and new channels and these require new engaging communication methods to attract the attention of those to whom the communication is addressed. The International Master in Media and Communication Management aims to provide innovative skills to ensure an adequate management of communication and media agencies, with an innovative approach that combines creativity and analytical skills. These objectives are pursued through training methods that, instead of providing a series of theoretical notions, tend to privilege teaching based on practical aspects, on the discussion of business cases and with a strong interaction between the participants and the teacher. These objectives are pursued through advanced training methods, in which moments of online training alternate with moments of in-presence training. "

Candidates with a Bachelor of Science can be eligible. Foreign equivalent qualifications from their respective University System will be considered.

Milan

Director: LUCIO LAMBERTI

Co-Director: GIUSEPPE STIGLIANO

POLIMI Graduate School of Management (MIP Politecnico di Milano – Graduate School of Business Società Consortile per Azioni)

ED. 26/A VIA LAMBRUSCHINI 4C

20156

MILANO

SILVIA GIANNONE

0223992820

0223992844

infomasters@gsom.polimi.it