brand communication, the design, construction and management of the brand - ed.24

DIPARTIMENTO DI DESIGN

From 21/10/24 al 31/10/2024: Didactic activities preparatory to the Specializing Master to fill any gaps in training. No CFUs will be awarded. From 04/11/2024: didactic activities with the award of CFU for the whole class. The master develops professionals in strategic brand communication through the study of skills in the following functions: Account, Strategic Planner and Media Planner.

The Specializing Master intends to train professionals with coordination and strategic skills in communication projects concerning accounting, strategic planning and media planning. The training process will cover all aspects of the communication project and, in particular, provide participants with all the elements that make it possible to build and manage the brand (brand equity), the true heart of the communication process. The lecturers, more than 50 in number, are all professionals and managers from the world of communication. In the end, the master's program provides a 500-hour internship in UNA member companies and other communication agencies and companies, is provided. The university master's degree allows the achievement of 60 CFUs.

The Specializing Master is reserved for candidates in possession of a University Diploma or Laurea V.O., Laurea or Specialistic / Master's Degree N.O. in Engineering, Architecture, Industrial Design, Economics, humanities or technical-scientific disciplines. Equivalent foreign qualifications in their respective University systems will be considered for foreign candidates. The selections will take place in chronological order with respect to the date of receipt of the application, until all available places are exhausted. The selection will be made by the Commission. Candidates will be able to participate in one of the online presentation / selection days scheduled during the year.

Milan

Director: FRANCESCA PIREDDA

Co-Director: MARIANA CIANCIA

POLI.design S.c.r.l.

VIA DON GIOVANNI VERITA' 25

20158

MILANO

Dott.ssa ELISA PICCINI

0223997225

selezioni@polidesign.net