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Spin-off

Why Only White

Year of incorporation

2023

Field

ICT – Spatial Augmented Reality Projection Platform Development.

Activity

Design, development, and commercialization of a (projection-based) spatial augmented reality platform tailored to support design activities. The technology enables the creation of hyper-realistic phygital (physical-digital) prototypes without the need for headsets, seamlessly integrating direct physical perception of real products with real-time modifications of dynamic projections.

Services

B2B services are provided to enhance economic and environmental efficiency in product aesthetics and interaction design and in-store customization. The technological solution is offered as a system-as-a-service (SaaS), covering the initial hardware cost and an annual license for software and database usage, along with optional asset digitization services.

Target Market

The primary focus is on sectors such as fashion (accessories, bags, shoes), interior design, packaging, and HMI design. However, the versatile technology can easily be adapted to various sectors where the aesthetic design of products matter.