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Communication

Brand identity manual

Knowledge through the brand

Knowing and understanding the brand of the Politecnico di Milano not only ensures that it is represented in the right way, but allows you to use the tools and elements of the brand effectively. The strength of a brand lies in its consistency and its ability to clearly communicate its values at every interaction. That’s why it’s critical that every member of the team, whether designer or marketer, deeply understands the essence of the Politecnico.

 

Download the brand identity manual